Waste Management: El Sobrante Community Outreach

 

VIDEO AUDIO
Quick cut montage of landfill shots, garbage shots, tightly packed crowd shots. VO The world of landfills has changed quite a bit in the last few decades. And that's a good thing since we're faced with a fast growing population and the inevitable mountains of solid waste that people create.
Tight shots of solid waste, perhaps done in b&w. Back in 1960, Americans threw away about 88 million tons of trash. That means everything from food scraps and newspapers to old clothes, broken furniture and appliances.
Today we generate an amount approaching three times that number. But there is very good news. Thanks to the efforts of millions of people all over the country, we now recycle or compost about 30% of materials that would otherwise end up in landfills.
Waste Management has been a leader in expanding those recovery programs, and we're continuing the effort to learn new and better ways to reuse that which we discard.
But the fact is that even with increased recycling, we here in the United States toss out over 161 million tons of solid waste every year. That's enough to fill
All that waste has to go someplace. That's where Waste Management shines.
As one of the world's largest landfill managers, we have the resources to employ the most modern, state of the art technologies to ensure that our facilities are routinely the safest and healthiest you'll find.
We understand that it's imperative to avoid polluting the air and the water. After all, we drink and breathe the same things you do. But our commitment to the environment doesn't stop there.
Before we build a new landfill, we meet with community leaders to work out a specific plan that fits everyone's needs, a mutually beneficial plan that makes us the very best neighbor we can be.
Montage of shots of various workers at landfills. NOTE: These shots need to be ECU so no topography can place it at a site obviously different than the one featured. Sure we're the industry leader, but we're also a company made up of individuals. The people who work at our landfills live nearby, too. They do their shopping and raise their families in the same communities they serve.
Continue ECU shots of happy, friendly WM employees. When they talk about a partnership with the community, they're talking about making their own neighborhoods a better place to live.
That's why Waste Management is not afraid to go the extra mile, starting with the very design of our modern landfills.
Shots of WM planners, engineers or management types discussing or looking at plans or maps. Just getting the proper permits is not enough. Each new site becomes the subject of several detailed studies and evaluations that ensure a positive environmental impact.
Shots of liner system being placed. It begins with a base liner system to guarantee groundwater protection.
Shots of storm water controls We also put in place systems to control the runoff and run-on of storm water,
Shots of gas management controls a system to manage the landfill gas generated from the site
Shots of leachate controls and yet another to collect and reuse leachate.
Shots of covering in progress The active areas are covered daily to reduce odor and blowing litter and to deter scavengers.
Shots of misters. And misters keep the dust to a minimum.
Shots of monitoring equipment in use. These controls are monitored regularly by Waste Management personnel, independent laboratories and state or local regulatory agencies.
Friendly WM employee faces, perhaps gate house/manager type shots On top of it all, you'll find a policy of openness and honesty with the community. Waste Management maintains an open door policy and even reaches out with local newsletters and neighborhood involvement.
Wildlife area shots. We take our stewardship of the land very seriously. In some locations we might have a dedicated wildlife area.
Shots of Gas to energy facilities and LNG vehicles with ECU of that designation written on the side. In other spots where it's feasible, we can employ an odor to energy program that actually turns landfill gas into the power that lights area homes and businesses or creates liquid natural gas that runs our own LNG vehicles.
WHC logo and WM logo on top of wildlife beauty shots. Waste Management has even entered into a partnership with the Wildlife Habitat Council, a nonprofit group of corporations and conservationists working to increase wildlife habitat on corporate, private and public lands.
WHC wildlife stills or video The WHC has specific initiatives that let corporations help foster things like wild corridors for migratory birds or protected waterways for a diverse array of wildlife.
WHC stills or video of CLL One such program that has drawn the involvement of Waste Management is Corporate Lands for Learning which creates outdoor classrooms where both children and adults can gain a better understanding of the interdependence of ecology and economics.
Each individual landfill location has different needs and features. And every one of them strives to turn their everyday business into some positive contributions for the community.
LOCAL INSERT BEGINS
Here at El Sobrante, for example, we're determined to far exceed the minimum standards for environmental protection.
Each of our landfill cells are lined with redundant layers of natural and synthetic material designed to collect any contaminated liquid that may be released by the waste.
The leachate collected on top of that liner system is removed by pumps, collected in a storage tank and later reused to control dust.
As for the gas generated as solid waste decomposes, El Sobrante now has a gas to energy project that can produce approximately two megawatts of electricity.
Waste Management operates El Sobrante as a partnership with Riverside County. This ensures that disposal rates throughout the county remain equal for all users, and that all of the county's solid waste programs are adequately funded.
In fact, through fees charged for the disposal of out of county waste, the El Sobrante landfill puts more than $5 million back into the Riverside County general fund every year. That covers a large portion of the county's Multiple Species Habitat Conservation Plan.
Shots of habitat preserve And habitat conservation holds a special place in our hearts here. We've placed more than 600 of the surrounding acres into a permanent conservation site with the help of state and federal wildlife agencies.
More shots of habitat preserve In addition, Waste Management has established an endowment to make certain that the 29 plant and animal species now enjoying our habitat preserve, will continue to thrive here at El Sobrante, even after the landfill has closed.
BACK TO CORPORATE LEVEL VIDEO
General montage of attractive working landfill footage. Yes, things have changed for the better. Your solid waste doesn't just get tossed in a dump anymore. We see that it goes to a safer, healthier high-tech landfill that's designed to blend with the local landscape.
Communities benefit not only from quality, affordable waste disposal but through new jobs and an enhanced economic base, as well.
Shots of parks on former landfills. In the end, landfill property remains the responsibility of Waste Management up to thirty years after it's closed. And it gives us great pride to be able to give the community a new playground or park,
Shots of beautiful natural area a nature preserve
Shots of golf course on former landfills. or a challenging golf course.
Beauty shots of sparkling trucks at working landfill We haven't reached the top spot in our industry by standing still.
Shots of natural areas and recreations fields We're constantly moving forward to make each community we serve a little more green.
WM logo We're Waste Management.